Trend 2: Sustainability

Becky Hume • September 17, 2021

Wondering why there are no mirrors in our TrūAura Beauty Compacts?

FSC Mix Paper Containers seal

Sustainability has been a mission for TrūAura Beauty. 


TrūAura paper containers have received the certification from the Forest Stewardship Council which is an international non-profit, multistakeholder organization established in 1993 that promotes responsible management of the world's forests. It is an example of a market-based certification program used as a transnational environmental policy. 

Badge: PETA Cruelty Free Skincare products

Our plastic containers are made of post-consumer recycled resin (PCR resin) a material made from recycled plastic, such as water and beverage bottles and other packaging. It offers a more sustainable source for making packaging films, containers, sheets, and many of the products that would otherwise be developed with virgin plastic resin.


And TrūAura carries the “PETA cruelty-free” certification on our packaging. Many of you know what PETA is. It is People for the Ethical Treatment of Animals is an American animal rights organization based in Norfolk, Virginia. Our ingredients & products are never tested on animals.

Next up: The TrūAura Product Purity Promise

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