Why Crunchi
Color, Confidence, and Clean Beauty That Performs
Color Is at the Heart of Everything I Do
Welcome to Crunchi®
We are dedicated to educating our consumers about the potential harm of cosmetic toxins, and in the process, providing the best, highest-performing alternatives. Utilizing years of research and safety data compiled by the Cosmetic Ingredient Review, Environmental Working Group, and the Campaign for Safe Cosmetics, we have thoughtfully selected ingredients that we believe in.
We use ingredients that won’t put your health at risk, because we believe that should never even be an option. We are setting a new standard for cosmetic safety, and ultimately, redefining what it means to be beautiful. We don’t sacrifice for performance. Our line of skincare and cosmetics performs at the highest level, without the need for toxic ingredients. We are giving beauty a new meaning. We are Crunchi.
- Socially, environmentally, and health conscious. To seek knowledge, become empowered, and transform lifestyles.
- One who does not compromise health for beauty and who does not compromise beauty for health.
- To be smart. To be conscious. To be beautiful.
Kelly Kreusler and Melanie Petschke chat about why they started Crunchi
Our Mission: To impact and empower lives by providing sustainable, clean beauty products that perform.
The Crunchi Standard: What's Never in the Formula
Ingredients Crunchi Excludes by Design
In the United States, thousands of toxic chemicals linked to breast cancer, birth defects, hormone disruption, and reproductive harm are still legally permitted in cosmetics and skincare. Many brands use greenwashing to appear clean while continuing to use harmful ingredients.
Crunchi was created as a direct response to that problem. Every product is formulated without:
- Parabens (methyl-, isobutyl-, propyl- and others)
- Synthetic fragrances and synthetic flavors
- Phthalates
- Formaldehyde and formaldehyde-releasing preservatives (Bronopol, DMDM hydantoin, diazolidinyl urea, imidazolidinyl urea, Quaternium-15)
- Sodium lauryl sulfate (SLS) and Sodium laureth sulfate (SLES)
- Oxybenzone
- Hydroquinone
- Coal tar and coal tar dyes
- Polyethylene glycol (PEG compounds)
- Triclosan and Triclocarban
- Toluene
- Butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT)
- Ethanolamines (MEA/DEA/TEA)
- Retinyl palmitate and Retinol (Vitamin A) in leave-on products
This isn't a marketing claim — it's the foundation of every formula Crunchi creates, backed by third-party testing.
Ready to Experience Color and Clean Beauty Together?
Whether you're curious about a color analysis, ready to explore Crunchi products, or just have questions — I'm here to help. Let's find the colors and the products that are truly right for you.
Or, reach out to me directly. I'm always happy to help you choose what's right for your skin and your colors.
Warmly,
Becky
Phone: 719-964-6341
Email: humetopwick@gmail.com
Locally serving Colorado and beyond
Are you curious where the name "Crunchi" came from?
"Crunchy" refers to folks who have a lifestyle out of concern for the environment and reducing personal exposure to toxic chemicals. "Crunchy" describes people who eat organic foods, read labels, care about animals & animal cruelty-basically a conscientious consumer.
"Crunchi" with the "i" is the new sophisticated version of "crunchy" with the "y". Someone who does not want to compromise their health for product performance or compromise product performance for their health. Consumers deserve both: Safety and Performance.
Crunchi's mission is to impact and empower lives by providing sustainable, clean beauty products that perform.
Prebiotics & Probiotics to Thrive From Within
Prebiotics are added to the foundation of each product and nourish added Probiotics which are good-for-you bacteria that work to improve your health, inside and out. (P.S. TrūAura is one of the only companies using both Pre AND Probiotics). Probiotics are protein, vitamin and mineral-rich elements that protect the skin from harmful bacteria and environmental irritants. They work to balance your face by strengthening your skin’s barrier and microbiome. Do you struggle with acne, rosacea, eczema, uneven skin tone, scarring, redness, dry, dull, or oily skin? Start seeing amazing results by feeding your skin healthy nourishment just like you would your body.
Clean Products Mean Products Do Not Harm
All TrūAura Products are free from synthetic fragrances, parabens, phthalates, sulfates, and gluten. Our products are never tested on animals.
Non Harmful & Non Irritating to the skin.
List of Items You Will Not Find in TrūAura Products
Butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT) • Boric acid and Sodium borate • Coal tar ingredients (including Aminophenol, Diaminobenzene, Phenylenediamine) • Formaldehyde and formaldehyde donors (Bronopol, • DMDM hydantoin • Diazolidinyl urea, • Imidzaolidinyl urea and Quaternium-15) • Benzalkonium chloride • Fragrance (Synthetic) Coal tar • Ethylenediaminetetraacetic acid (EDTA) • Ethanolamines (MEA/DEA/TEA) • Hydroquinone • Methylisothiazolinone and methylchloroisothiazolinone, • Oxybenzone • Parabens (methyl-, isobutyl-, propyl- and others) • Phthalates Polyethylene glycol (PEG compounds) • Retinyl palmitate and Retinol (Vitamin A) • Sodium lauryl sulfate and Sodium laureth sulfate (SLS and SLES) • Synthetic flavor or fragrance • Toluene Triclosan and Triclocarban • Triclocarban