Trend 3: Clean Formulas
Crunchi has redefined “clean” when it comes to our product line.
Our guidelines go beyond current guidelines and they meet EU standards (European Union Standards) I hear a lot about .
Sephora Clean Standards so I did a little research and here is what I found. Clean at Sephora means that Sephora has vetted the product lines they carry. The companies that can put products on a Sephora shelf are free from over 50 questionable ingredients including sulfates (SLS & SLES), parabens, phthalates, mineral oil, formaldehyde & more.
Sephora has given the skin care & cosmetic industry a great start, and we applaud them.
Enter some other “watchdogs” in the industry. Credo Beauty banned 2700 ingredients. They have The Credo Clean Standard – the roadmap, if you will, of restricted substances (see The Dirty List™), best practices for ingredient sourcing and manufacturing, and definitions of commonly used industry terms.
There is also the EWG Standard. This is the Environmental Working Group that is an American activist group that specializes in research and advocacy in the areas of agricultural subsidies, toxic chemicals, drinking water pollutants, and corporate accountability. It is a nonprofit organization.
How does Crunchi compare? Crunchi is microbiome-clean. Some 10,000 ingredients will never be found in our product line. If you are looking for non-toxic, clean and simple ingredient beauty products for your skin, you found it here.
Over 10,000 ingredients don't make the cut.
Our published Banished List represents a small fraction of the harmful ingredients banned from use in any Crunchi product. If we were to list every single ingredient we prohibit it would be ever-growing and easily reach into the tens of thousands.
Our Banished List includes 50 of the worst offenders and most commonly found ingredients used in conventional cosmetics, as well as many products marketed as "natural" or "clean".
Next up: Eye Focus
