Trend 5: The Microbiome

Becky Hume • October 5, 2021

Crunchi is quickly becoming the #1 Clean Skincare Company in the United States and leads the way in their direct selling model.


Crunchi opened its doors to offering uncompromising ingredients in their products January 2016!


Crunchi was founded in 2016 by Kelly Kreusler and Melanie Petschke in Stuart, Florida, to provide, safe, and toxin-free cosmetics. The company began as a direct-sales brand, with operations initially running out of a home before growing into a, now, established beauty company.   Their mission is: Our Mission: To impact and empower lives by providing sustainable, clean beauty products that perform.



What is the skin microbiome?

Essentially, it is the ecosystem of friendly bacteria on the surface of our skin that helps protect our body from pathogens that can negatively affect our skin and overall health. Similar to the microbiome in our gut, the skin microbiome contains organisms that work together to to protect us.


How can you protect your skin microbiome?

Using only skin products that are formulated from all natural, non-toxic ingredients is the first step in maintaining a healthy skin microbiome. Using products from companies with different ingredient standards on your skin can weaken your body's natural defenses and reduce your skin's effectiveness at protecting your body.


What started all of the excitement?


The NIH (National Institute of Health) started the study of the human microbiome in 2007-2016.


Whether you are already health-aware or wanting to understand more about what that means, click here to read what a healthy microbiome means to you.


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