Looking for BeautiControl?

Becky Hume • January 5, 2026

How does Crunchi compare to BeautiControl?

This article I have put together especially for all of you former BeautiControl clients & consultants. Why? Well, over the last several months I have had several from the ranks wanting to replace the BeautiControl products that they loved to use. After all, if there are any unopened BeautiControl products out there, they have existed long past their five (5) year shelf life.


I was a consultant for BeautiControl for 9 years, enjoying Director status part of that time. I loved BeautiControl and wondered how could there ever be a product I wanted to share with others! Well, Gary Jones, Chief of Product Research & Development, for TruAura Beauty did give us a product I wanted to share! TruAura was developed based on research of the National Institute of Health Microbiome Study


As is true with LIFE.....Things change and with the discontinuation of TruAura Beauty Makeup and other favorite products at TruAura, I looked for another GREAT company offering Clean Ingredients in all that is manufactured and Crunchi came up, HANDS DOWN!


So, for those of you still searching here is a small comparison of BeautiControl VS. Crunchi.  I have the last BeautiControl catalog still in my possession for posterity’s sake and am taking verbiage from that for the BeautiControl heading. 

Feature

BeautiControl

Crunchi

Mission

Surpass women’s expectations & add delight to their lives.

Crunchi's mission is: To impact and empower lives by providing sustainable, clean beauty products that perform. 

 

Each ingredient is meticulously sourced, prioritizing organic, always non-GMO, and third-party verified for purity.


Environmental Citizenship

Committed to reducing its environmental impact by developing effective environmental management systems that include extensive recycling & composting.

Meets & exceeds EWG guidelines, Credo Standards, & EU standards; products are never tested on animals and we always seek to create our products responsibly, with minimal environmental impact.  

 

I.E. Our compacts have no mirrors for environmental reasons.

Ingredients Comments

Products designed to offer solutions without compromising performance. Products are free from sulfates, parabens, or gluten * (a small percentage of our existing products may contain sulfates or parabens for formula efficacy.)

All products are free from synthetic fragrances, parabens, phthalates, sulfates, and gluten. Our Banished List is made up of 10,000 ingredients known or suspected to be harmful to your microbiome. Crunchi ensures that only the purest and safest ingredients are used in all of our formulas and they are free of ingredients known to be carcinogenic or those that will negatively affect one's health.

 

Crunchi ingredients are also subject to third-party testing to be sure they are free of heavy metals or contamination.

Anti-aging Properties

The catalog states there can be a visible change within 30 minutes for some individuals.

Clinically proven ingredients meet clean innovation—delivering high-performance makeup and skincare with real, visible results.  Results are dependent upon regularity of use, age, skin type. 



Product Research & Development

Gary Jones

Crunchi product research and development is led by co-founder Melanie Petschke, a board-certified family nurse practitioner, alongside co-founder Kelly Kreusler. They founded the company in 2016 and directly oversee the formulation, ingredient safety standards, and performance testing for all skincare and cosmetic products. 

TruAura vs BeautiControl

After you read these comparisons, you are probably realizing that to compare BeautiControl & Crunchi, it is an Apples to Oranges comparison. 


~BeautiControl used the technology at the time for a relatively healthy, quick-fix product. 


~Crunchi Co-founders' vision: to become the beacon of transparency and trust in Clean Beauty. Crunchi is building a future where “clean beauty” is a genuine promise—so you never have to choose between your health, flawless results, or the planet.


I hope this comparison is helpful. And of course, I am available to help you learn more, simply click the button and reach out. I love sharing TruAura Beauty! 

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