WHY TRŪAURA

Why TrūAura

The TrūAura Difference

Skin Wellness is Our #1 Priority

TrūAura is redefining natural beauty with scientifically advanced, healthy, microbiome-clean skincare and anti-aging products. Your overall skin wellness is our primary focus. Looking below the surface, our skincare products are formulated with natural prebiotic and probiotic ingredients that are powerhouses to protect and nurture your unique skin flora or ‘microbiome’. The microbiome is the community of bacteria that serves as your skin’s first line of defense against air pollution, allergens, and other environmental toxins. A strong and balanced microbiome is essential for a radiant, supple, and healthy complexion at any age. (pssst one skin care line for all ages, skin types, and levels of sensitivity – no guesswork)

Gary Jones interviews Dr. Karina Kaplun about the skin microbiome

You might still be wondering, "Why TrūAura?"


We use prebiotics and probiotics as a foundation to all of our formulas because applying probiotics to your skin can stimulate the production of defense cells that restore your skin's natural balance and stabilize its immune system. Not only does this help your skin look healthy, young, and clear, but it may also decrease sensitivity, redness and inflammation making it perfect for those with sensitive skin. These nurturing TrūAura products can help with common skin conditions like dryness, redness, eczema, rosacea, scarring, acne, and much more.


TrūAura's passion is nurturing the skin from the inside out.


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Prebiotics & Probiotics to Thrive From Within

Prebiotics are added to the foundation of each product and nourish added Probiotics which are good-for-you bacteria that work to improve your health, inside and out. (P.S. TrūAura is one of the only companies using both Pre AND Probiotics). Probiotics are protein, vitamin and mineral-rich elements that protect the skin from harmful bacteria and environmental irritants. They work to balance your face by strengthening your skin’s barrier and microbiome. Do you struggle with acne, rosacea, eczema, uneven skin tone, scarring, redness, dry, dull, or oily skin? Start seeing amazing results by feeding your skin healthy nourishment just like you would your body.

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Clean Products Mean Products Do Not Harm


All TrūAura Products are free from synthetic fragrances, parabens, phthalates, sulfates, and gluten. Our products are never tested on animals.

Non Harmful & Non Irritating to the skin.

List of Items You Will Not Find in TrūAura Products

Butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT) • Boric acid and Sodium borate • Coal tar ingredients (including Aminophenol, Diaminobenzene, Phenylenediamine) • Formaldehyde and formaldehyde donors (Bronopol, • DMDM hydantoin • Diazolidinyl urea, • Imidzaolidinyl urea and Quaternium-15) • Benzalkonium chloride • Fragrance (Synthetic) Coal tar • Ethylenediaminetetraacetic acid (EDTA) • Ethanolamines (MEA/DEA/TEA) • Hydroquinone • Methylisothiazolinone and methylchloroisothiazolinone, • Oxybenzone • Parabens (methyl-, isobutyl-, propyl- and others) • Phthalates Polyethylene glycol (PEG compounds) • Retinyl palmitate and Retinol (Vitamin A) • Sodium lauryl sulfate and Sodium laureth sulfate (SLS and SLES) • Synthetic flavor or fragrance • Toluene Triclosan and Triclocarban • Triclocarban

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